Yellowstone’s Cole Hauser Embarks on a Surprising New Gig as a Model?!

Cole Hauser truly embodies the spirit of a Renaissance man. Known for his role as the tough ranch foreman Rip Wheeler on the hit Paramount Network series Yellowstone — and rumored to continue his character in an upcoming spinoff — Hauser also ventures into the world of entrepreneurship with his coffee company and explores his creative side as a model.

Indeed, modeling! It’s hard to align the image of the gritty Rip with the calm and collected demeanor required for modeling. Yet, that’s precisely the venture Hauser has embarked on, collaborating with The Frye Company to model their range of shoes, boots, and leather goods. Below are some of the striking images from his modeling stint.

While the crew back at the bunkhouse might jest about their leader striking poses akin to Tyra Banks, Hauser’s fans couldn’t get enough, lavishing praise and clamoring for more. “Your marketing manager deserves a bonus,” commented one fan on Instagram, while another quipped, “Frye just became even more appealing.”

As for Hauser’s future with the Yellowstone universe, it hangs in the balance. Reports from the entertainment newsletter Puck suggest he’s been offered to reprise his role as Rip in the spinoff. However, negotiations concerning salary with him, Kelly Reilly (Beth Dutton), and Luke Grimes (Kayce Dutton) are still ongoing.